DESIGN STRATEGY & SYSTEM

A plan and shared set of rules and principles around product development that allows DivvyCloud to focus its limited resources on process and experience instead of aesthetics and features.

Project OVERVIEW

THE PROBLEM

After a period of rapid industry wide growth, there was a mismatch between the maturity and usability level of DivvyCloud's application compared to new competitors in the space.

THE SOLUTION

Create a strategy that allows DivvyCloud to focus on process and experience rather than product features and aesthetics.

THE RESULTS

  • We successfully achieved cross unfunctional buy-in for permanently embedding design in the product development process
  • We got company-wide alignment on the benefits of having an evolving design system
  • We successfully rolled out three product areas with the new design strategy and design system
  • Product areas rolled out with the design strategy and design system averaged a 33% increase in implementation speed.

The Team

Me + 4 developers

Timeline

6 months - Ongoing

A Product Area Before our Design Strategy

Same Product Area After our Design Strategy

first to market

DivvyCloud was one of the first enterprise cloud security products to go to market.

Organizations that had already adopted the cloud were in desperate need of a security tool and rushed to purchase DivvyCloud.

Massive Cloud adoption

More organizations started moving towards cloud adoption, as a result, the demand for a cloud security tool like DivvyCloud increased significantly.

DivvyCloud had a surge of new customers to service as the industry was rapidly growing.

Here comes the competitors

As the demand for cloud security tools grew, so did the number of competitors in the cloud security market.

More established companies started entering the cloud security market with mature products - a stark difference from DivvyCloud’s developer-created software.

The Gap between DivvyCloud and competitors

There was a maturity gap between DivvyCloud's application and competitor applications

DIvvyCloud

Competitor

The Problem
The challenge
The solution
The Team and
The Duration

The Problem

Mismatch between the maturity and usability level of DivvyCloud compared to new competitors.

The Challenge

Efficiently scale the application from a minimally viable state to a more desirable product that competes with other market products

The solution

Focus on process and experience rather than product features.

the team

Me + 4 Developers

the duration

6 months - Ongoing

The Process

Understanding the Problem

Lack of resources

DivvyCloud doesn’t have the resources to release solutions that compete with competitors, so we cut corners in order to get things to market

Lack of consistency

Project teams are siloed and build product areas differently than other project teams resulting in inconsistency throughout the software both in look and experience

Inability to iterate

After project teams have released the first iteration of a solution to market, often times that solution isn’t revisited or iterated upon unless a customer reports a bug

Over reliance on support

After solutions are released to market, DivvyCloud leans heavily on the support organization to teach customers how to use of troubleshoot that product area instead of making it usable

Focusing on the solution

Embedding design in product development

Create a process that fully incorporates design in the product development process

Creating a design system - Nimbus

Create a shared set of rules and principles around design components and patterns

Testing the solution

I chose a product area that had little to no value to the company, added no new functionality, and used it to determine how to best iterate on the design strategy and the design system before heavily investing resources

Solution Development

Components I designed in Figma

Components developed in a test environment

Project based implementation

Exemptions Product Area

Before Design Strategy

After Design Strategy

The Results

  • We successfully achieved cross functional buy-in for permanently embedding design in the product development process
  • We got company-wide alignment on the benefits of having an evolving design system
  • We successfully rolled out three product areas with the new design strategy and design system
  • Product areas rolled out with the design strategy and design system averaged a 33% increase in implementation speed.

Next Steps

Currently we are focusing on “Nimbifying” the entire product one area at a time with the hypothesis that Nimbus Design System paired with design incorporation in product development will elevate the maturity level of the DivvyCloud application to match and exceed that of competitors.

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