DivvyCloud Product Development Strategy and Design System

A strategy for scaling product development at DivvyCloud in an increasingly competitive market.

Overview

The Problems

  • Internal product area teams are turning into silos resulting in the lack of cross team communication throughout product development.
  • DivvyCloud is getting products to market at a slower rate than the competition.
  • The cloud security market is getting more competitive and DivvyCloud is losing new customers to new competition.

The Hypothesis

Attention to user experience is not a common practice in the cloud security industry. So we believe that by improving the user's experience throughout our core product, we will gain a competitive edge over our competition.

We believe that creating and implementing an agreed-upon product strategy and a design system to facilitate that strategy will allow us to; encourage cross-team communication, discourage silos, efficiently get thoughtful products to market, and give DivvyCloud the competitive edge to win new customers over the competition.

The Outputs

  • A Product Development Strategy
  • A Design System

The Outcomes

  • We successfully achieved cross-functional buy-in while creating and implementing a strategy to develop products at DivvyCloud.
  • We facilitated company-wide cross-team communication during every phase of product development.
  • We successfully rolled out three product areas with the strategy and design system and averaged a 33% increase in product implementation speed.
  • It is still to be determined if improving user experience has allowed DivvyCloud to win customers over the competition.

My Role

Designer & Project Manager

Project Duration

6 months

Insights Product Area BEFORE Strategy and Design

Insights Product Area AFTER Strategy and Design

The Situation

DivvyCloud was the first B2B cloud security product to go to market

Enterprises that had already adopted the cloud were in desperate need of a security tool and rushed to purchase DivvyCloud.

Eventuantually more enterprises rapidly started adopting cloud, which caused DivvyCloud to scale very quickly.

DivvyCloud had a surge of new customers to service as the industry was rapidly growing.

Competitors flooding the cloud security market & DivvyCloud experienced growing pains while scaling which caused them to lose out on new customers.

More established companies started entering the cloud security market, companies that were very comfortable handling a large influx of customers, and were beating DivvyCloud amoung customers.

How might we scale in an increasingly competitive market to win customers over the competition?

ACTIONS TAKEN

Understanding the Problem

The overarching problem: DivvyCloud is losing new customers to competitors. But we had to dig deeper in order to create a solution.

In order to create a solution to the overarching problem we had to understand the cause of the problem

  • DivvyCloud's product implementation speed was much slower than the competition for solving problems coming up in the market.
  • There's an increase in internal silos and cross-functional miscommunication throughout product development.

Focusing on A solution

The Solution

Create and implement an agreed upon strategy for product development and a design system that facilitate the implementation of the product strategy.

Getting Buy In

In order to get cross functional buy in on a new product development strategy and the creation of a design system, I chose a product area that had little to no value to the company, added no new functionality to it, and used it to determine how to best iterate on the product strategy and the design system before heavily investing resources.

Creating the Strategy and Design System

I designed the components for the Design System in Figma

I collaborated with Engineering to create a test environment for implementing those components

We redesigned a low value product area (Exemptions) using the Design System and followed this strategy for implementation

Exemptions Product Area

Before Strategy

After Strategy

The Outcomes

  • We successfully achieved cross-functional buy-in for using a strategy to develop products at DivvyCloud.
  • We got company-wide cross-functional alignment throughout the product development
  • We successfully rolled out three product areas with the modified strategy and averaged a 33% increase in product implementation speed.
  • It is still to be determined if improving experience has allowed us to win customers over the competition.

Next Steps

Currently we are focusing on “Nimbifying” the entire product one area at a time with the hypothesis that Nimbus Design System paired with strategy will elevate the maturity level of the DivvyCloud application to match and exceed that of competitors.

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